This clip belongs to SafariNow's archive. In 2000, a quote request left an establishment's phone as an SMS and came back the same way — the guest paid by card through an SMS-to-web link. The agent, such as it was, was a text message.

The equivalent today is an AI agent talking to a read-only MCP server with five tools. It searches live Apaleo rates and availability, then hands the human across to a real Shopify checkout. Apaleo's MCP runs the hotel. Plekify's MCP sells the rooms — discoverable to agents through a UCP manifest at /.well-known/ucp.

Nineteen seconds, search to confirmed booking. Three checkout steps. A Lodging Friction Index of 10.9, against Mews at 16.6, NightsBridge at 22.9, and SiteMinder at 29.4 — Plekify's own numbers, from an eight-property demo tenant running on production infrastructure, with an open methodology anyone can check.

The work in the clip continued. It's still going, over on the MCP page.