13 DAYS · SOUTH AFRICA
The Hoffmann Family Journey
R 1,060,000.00
28 June – 10 July 2026 · 13 days · 12 nights · 4 travellers · 4 stays
A family journey, built as one bookable product from a single WETU itinerary.
Plekify for WETU
Your WETU itineraries, bookable on your own domain
For tour operators in Southern and Eastern Africa. Plekify synchronises each WETU itinerary into a Shopify store on your own domain, as a live product page that takes payment.
Travellers pay by card through Shopify checkout. Trade buyers book on your contracted trade terms and settle by invoice. You stay the merchant of record, so the customer and the payment stay with you.
01 Live now
Two reference itineraries, four views each
Both are Plekify reference builds. They are live products, not customer case studies.
11 DAYS · SOUTHERN AFRICA
The Osei Milestone: A Southern Africa Journey in Three Chapters
R 2,800,000.00
15 – 25 September 2026 · 11 days · 10 nights · 7 travellers · 3 stays
A milestone journey told in three chapters, sold as a single bookable product.
Each itinerary opens in four linked views:
- Command center: card checkout and trade-terms booking on one screen.Live price on-page · links a crawler can follow to every room, dining option, activityLighthouse 13.5 lab · 25 Oct 2026 · both command centersAccessibility 100 · SEO 100 · Agentic Browsing 100
- Pre-departure pack: everything the travelling party needs before day one.A page on your own domain, indexed there
- Operator dossier: constraints, alternatives and commercials behind the itinerary.The itinerary as one priced, bookable product, readable by agents (03)
- Operations brief: routing, contacts and confirmations for the ground team.Linked to the other three views — one connected set of pages
02 What changes
A static WETU brochure becomes a page that takes payment
The itinerary you build today is a document. Plekify makes it a product page with two ways to pay.
Travellers pay by card.
Checkout runs through Shopify, with Shop Pay, Apple Pay and Google Pay as enabled. The money settles into your own payment account.
Trade buyers book on your contracted trade terms.
Travel agents and tour operators selling onward book at their trade rates. You invoice them with payment terms such as 30 days, and the invoice is collected on its due date.
You are the merchant of record. The customer relationship and the payment stay with you.
03 Agentic commerce
AI agents already complete retail purchases. Lodging now has its own track.
The Universal Commerce Protocol (UCP) is the open standard behind both, co-developed by Shopify and Google.
UCP is supported by Shopify, Google, Etsy, Wayfair, Target and Walmart. It is open source and interoperable with AP2, A2A and MCP.
- Retail LIVE AI Mode in Google Search and Gemini on the web, starting with direct buying. Gemini app coming soon.
- Lodging WAITLIST Google has published a lodging track and opened a waitlist. It calls booking "the most critical transactional phase of the UCP flow". Onboarding and specs still to come. Not yet live.
- Food WAITLIST Named alongside lodging as UCP expands into new industries.
You keep the sale.
When an agent buys through UCP, you remain the merchant of record and keep your customer data and relationships. Any payment processor or wallet can be used, and Shop Pay is built in.
WETU · STATIC VIEWS
- One view is a JavaScript app, one a brochure
- No price, no cart, no product data
- Nothing an agent can discover or buy
PLEKIFY · STOREFRONT
AGENT-READY- Every page is a product record
- Readable by agents on the open standard
- Priced and bookable on your own domain
AI-assisted checkout is live in partner pilots today. It is not yet open to every traveller on every assistant.
04 What Shopify adds
What Shopify adds when you sell itineraries
Each capability below is Shopify's, working on your itinerary pages. Plan requirements are noted.
-
Card and wallet checkout.
Shop Pay, Apple Pay, Google Pay and card, through Shopify checkout on your domain. Payments settle into your own account.
-
Trade rates per buyer.
Give each trade buyer their own price list through B2B catalogs.
Up to 3 catalogs on non-Plus plans, unlimited on Plus.
-
Payment terms.
Offer approved trade buyers 30-day terms, or others.
Available on all plans. Deposits and dynamic terms through Functions are on Advanced and Plus.
-
Custom-priced quotes.
Build a quote for a specific party as a draft order with custom pricing.
Available on all plans.
-
Automatic collection.
Trade invoices are collected on their due dates, with vaulted payments through Flow.
Requires Grow or above, with Shopify Payments.
-
Multi-currency.
Show each buyer prices in their own currency through Markets.
Available on all plans. Fixed per-market prices are on Advanced and Plus.
-
Travel add-ons in the same checkout.
Transfers, activities and dining can be added to the itinerary in one checkout.
-
Agentic storefronts.
Shopify makes your live product data readable by AI agents on UCP. Section 03 sets out what that means.
05 How it works
Build in WETU. Plekify updates your store.
WETU stays the source of truth. One itinerary identifier creates the whole set of pages.
- 01WETU itinerarySource of truth. You build here.
- 02PlekifyOne way. Never writes back.
- 03ShopifyWhere your pages live
YOUR STORE · ON YOUR OWN DOMAIN Holds every itinerary you publish
-
ONE WETU UUID Itinerary product Priced, bookable. The parent. AGENT-READY One of many itineraries in your store.
BY PIN ID
-
PIN ID · ACCOMMODATION Property AGENT-READY
FROM THE PROPERTY PIN
- Roomsrelated accommodationAGENT-READY
- ActivitiesrelatedAGENT-READY
- SpasrelatedAGENT-READY
- DiningrelatedAGENT-READY
-
PIN ID · ACTIVITY Activity AGENT-READY
-
PIN ID · RESTAURANT Restaurant AGENT-READY
-
Attached across the tree
- Travel documents
- 360° panoramas
- Videos
- Images
AGENT-READY — every line is a link between pages. What that means 03
Each WETU itinerary has one identifier, a UUID. Syncing it creates one complete set of products, as the diagram shows, on your own domain and with no third-party branding. The pages are indexed there and stay online after the itinerary itself is finished.
Content flows one way: WETU to Plekify to Shopify. Plekify never writes back, so your team keeps building in WETU exactly as today. When you update an itinerary in WETU, the page follows. The wording of each itinerary can optionally be AI-enhanced, so the text is written for the travellers it is for.
06 The comparison
What a static WETU itinerary cannot do
Today the same itinerary ships two static views. Plekify ships four working views, and one takes payment.
WETU Discovery is a JavaScript app. A crawler reads it as an 856-byte empty shell. Rooms sit on a page 35,421 pixels tall with zero internal links. You scroll to find "Your Rooms 4x Villa Suite", which is unlinked, next to a BOOK NOW button that does nothing.
WETU Landing is a readable brochure with no price and no cart. It has 44 words and one ENTER link, with nothing to click through to a room.
The Plekify command center puts any room, dining option or activity one click away from the same screen, with checkout on that screen.
07 Built on Shopify
The storefront underneath is Shopify
Your store runs on infrastructure you own, not rent.
Video without a media team.
Shopify ingests video natively and serves it from a global edge network. Your itineraries and properties can carry moving imagery on every page without you running your own video pipeline.
A product, not a page.
Every property and room is stored as a real Shopify product record. That makes it findable, sellable and yours, and it is the reason a WETU itinerary can become a bookable page at all. It is also what lets AI agents read your products, as section 03 sets out.
08 Pricing
Pay by how many itineraries are live
Pick the plan that fits the number of WETU itineraries on your store. Pay a one-time setup fee, then bill monthly, or annually with two months free.
What counts as one itinerary. One WETU itinerary published to your store counts as one. Everything the sync creates inside it is included: the product page for each property, room, activity, spa facility and restaurant, plus travel documents and videos. Building and testing in WETU is not counted. Updating or re-syncing a published itinerary is free and unlimited.
Solo
$55/mo
or $550 billed annually.
- One-time setup $550
- Up to 10 live itineraries
- Extra live itineraries: $7 each per month
Studio
$165/mo
or $1,650 billed annually.
- One-time setup $1,100
- Up to 50 live itineraries
- Extra live itineraries: $5 each per month
DMC
$450/mo
or $4,500 billed annually.
- One-time setup $2,250
- Up to 200 live itineraries
- Extra live itineraries: $3 each per month
Included on every plan.
- Trade buyers invoiced on your contracted terms
- Direct travellers pay by card with Shop Pay
- Your own domain, with you as merchant of record
Enterprise. More than 200 live itineraries? Pricing is custom and quoted after a call.
- Annual billing is two months free: you pay for ten months and use twelve.
- The one-time setup fee covers the store build at your chosen domain and the WETU integration.
- Going over your plan never takes a published itinerary down. In any month, you pay either the per-itinerary rate for the extras, or your plan moves up automatically if that costs less.
- Zero commission on bookings, on every plan, permanently.
- No charge per staff login. Logins are unlimited.
- Prices display in your visitor's currency: rand in South Africa and Namibia, euro in Europe, US dollar elsewhere. Every purchase is charged in South African rand (ZAR); Shopify converts at checkout. Plekify is a South African company.
- You pay your own Shopify plan and payment processing. You pay Plekify nothing per sale. See what Shopify costs you, below.
- Cancel anytime.
- We set up the whole site from your Pin ID. You do not touch code.
What Shopify costs you
Trade buyers who settle by invoice, bank transfer or EFT cost you nothing in Shopify transaction fees on those sales.
Card payments are different. Shopify Payments is not available in South Africa
Shopify has no setup fee on any plan.
Grow pays for itself once card-paid online sales reach roughly $4,000 a month on monthly billing, or $3,000 a month billed yearly (about R66,000 and R50,000). Below that, Basic costs less.
| Shopify plan | Monthly billing | Billed yearly | Fee on third-party gateway card sales |
|---|---|---|---|
| Basic | $25/month | $19/month | 2% |
| Grow | $65/month | $49/month | 1% |
| Setup fee | None | None | n/a |
| Invoice, EFT or bank transfer | n/a | n/a | 0% |
| POS orders | n/a | n/a | 0% |
09 Talk to Matthew
Talk to Matthew, the founder
A free, no-obligation 30-minute video call.
Matthew co-founded SafariNow.com in 1999 and led it for eighteen years: a 2015 peak of R296.8m in annual booking value across eight African countries, then a 2017 majority sale to Travelstart. Plekify launched in 2026: each WETU itinerary becomes a live product page on the operator's own domain; travellers pay through Shopify Checkout, trade buyers by invoice, and the operator stays merchant of record.
mattswart.co.za (opens in a new tab)
Slots run weekdays, 08:00 to 17:00 South African time (SAST, UTC+2). The picker shows them converted to your own local time. Picking a time is optional.
Does this replace WETU?
No. WETU stays the source of truth. Content flows one way, and your team keeps working exactly as today.
What does "bookable" mean?
Exactly what the two reference itineraries do: a command center with a booking console, card checkout, and an invoice route for trade buyers.
What happens after I send my Pin ID?
A person reads it and comes back to scope your itinerary. There is no instant storefront and no automation.