Plekify News

The design-partner cohort is open
We are opening a small first cohort of design partners: Apaleo properties that want a direct, commission-free booking channel on their own domain, built alongside the founders. Read more...
The Booking Friction Study: what we measured
We scripted the same booking flow across hotel engines and Plekify stores and counted every click, field, page, and hand-off a shopper completes before an order is placed. This is what we found. Read more...
Shopify Editions Spring '26: what Plekify stores get on day one
Shopify Editions Spring '26 brings agent-initiated checkout to every Shopify store. Plekify hotels already have it on day one, because their checkout is Shopify checkout — nothing to install, nothing new to pay for. Read more...
UCP: agent-ready checkout on an open standard
Agent commerce only works if it works everywhere. Universal Commerce Protocol is the open standard that keeps it that way, and Plekify publishes hotel availability into it. Read more...
Apaleo launches their MCP — validation for the agent era
Apaleo shipped its own MCP and an Agent Hub this week. That is good news for our category — it means agents really are coming to hotel distribution, not just to marketing decks. Read more...
Plekify MCP v1: a distribution-side MCP for hotel direct booking
Plekify MCP v1 is live: five read-only tools that let an agent search, check rates and availability, and hand a guest off to checkout. No agent books anything yet, and we say so plainly. Read more...