Aiden by Best Western Cheongdam

Opened as part of the Best Western group's Aiden line, this Gangnam hotel occupies a site on Dosan-daero in Cheongdam-dong, a district built on fashion and design retail. Standard rooms run to about 23m², each with a double or twin bed, a safe, and a 43-inch television; the larger Quad and Circle rooms scale up to a 65-inch screen and a sofa and table for longer stays. Aiden Quadruple rooms sleep four across two doubles. Breakfast is served on the third floor from 7am. On the ground and first floors, 1313 Company runs as a café by day and a tap house by night, pouring hand-made beer at modest prices. A rooftop terrace looks out over the city skyline. The hotel also keeps a 24-hour business corner, a fitness centre, and a coin laundry on the fourth floor for guests on extended stays. It is a compact, functional base rather than a destination in itself. Checkout runs to noon, giving late risers room to linger over the rooftop view before heading back into Gangnam's grid of streets.