A property management system built into Shopify

Your guest decided to book. Then you sent them somewhere else.

4 clicks to payment. Zero domain handoffs. Your domain. Your guest. Your data.

Get a proposal for your groupExperience a live booking

The invisible handoff

Your guest decided to book.Then you sent them to someone else's domain.

Merchant of record

Most property management systems process the booking on their own domain. The guest leaves your website at the moment of highest intent, and the transaction is legally completed by the PMS — not by you.

The result: guest data goes to the PMS. The property usually receives only name, dates, and contact details. Remarketing, abandoned-checkout recovery, and a single customer record become structurally impossible. Plekify keeps the entire transaction on your domain with Shopify Checkout, so you own the guest relationship and the revenue.

10.6% direct vs 21.8% OTA
Cancellation rate
94.87% Brand.com vs 82.06% OTA
Revenue retained per booking
See the measured difference →

Live demo · Real PMS data

Test the booking flow on a live storefront

Select dates and guests to search live availability from a connected property management system. Every demo store has a test room at R5 so you can complete a real Shopify checkout and see the full flow — search, hold, draft order, payment, confirmed reservation.

Booking friction study

Measured. Automated. Reproducible.

We ran 276 automated browser tests across 23 properties and 5 PMS platforms. Success rate = % of runs reaching a payment page; friction score = weighted interaction burden; lower is better.

Plekify
4.2 friction · 94% success · 4 clicks · 0 handoffs
Cloudbeds
5.8 friction · 30% success · 3 clicks · 0–1 handoffs
ProfitRoom
6.8 friction · 78% success · 2 clicks · 2 handoffs
SiteMinder
10.1 friction · 80% success · 6 clicks · 1 handoff
NightsBridge
14.6 friction · 60% success · 13 clicks · 1 handoff
System Avg friction score Success rate Clicks to payment Domain handoffs Key note
Plekify 4.2 94% 4 0 On-domain Shopify checkout; Shop Pay / Apple Pay / Google Pay
Cloudbeds 5.8 30% 3 0–1 Widget inconsistency and CAPTCHA blocked most runs; also blocks AI agents
ProfitRoom 6.8 78% 2 2 Fast initial path but multiple off-domain handoffs
SiteMinder 10.1 80% 6 1 More steps before payment; one handoff
NightsBridge 14.6 60% 13 1 Highest click count; inquiry-only on some properties

Friction score = weighted interaction burden (clicks, handoffs, fields, pages). Lower is better. Success rate = % of automated Playwright runs that reached a payment page. Clicks = interaction events from homepage to payment.

Study methodology and raw data
F = C + 5H + 0.5Fld + 0.5P + 3I − 0.5A − 3Acc Lower = less friction. Domain handoffs weighted 5×.

Study parameters: Python/Playwright automated browser testing, event-based instrumentation, June 2026. 276 runs, 23 properties, 5 PMS platforms, desktop + mobile viewports.

Metrics measured: clicks, domain handoffs, form fields, page loads, inquiry-only flags, autofill score, accelerated checkout availability.

Formula: locked v3.0 formula shown above; no post-hoc changes.

Open methodology: full protocol, formula, raw data and reproducible test scripts are on GitHub ↗. This accordion is the complete on-page methodology summary.

Platform

Shopify checkout converts up to 50% better than guest checkout.

Up to 50%

Higher checkout conversion

Shop Pay converts up to 50% better than guest checkout, with one-tap payment for returning buyers.

250M+

Stored payment methods

Shop Pay has 250 million+ stored payment methods. Guests can book with a single tap — no card entry required.

8.2 s

Shop Pay checkout speed

Shop Pay completes checkout in 8.2 seconds on average — versus 34.5 seconds for standard guest checkout.

18%

Abandon due to checkout complexity

18% of shoppers abandon because the checkout is too long or complicated. A further 11% leave when their preferred payment method isn't available.

Agentic

Agent-ready checkout

Shopify's Agentic Storefronts surface products inside ChatGPT, Perplexity, Google AI Mode, Gemini, and Copilot.

Plekify runs on Shopify Standard — no Plus required. You get PCI DSS Level 1 checkout, 130+ currencies, abandoned-cart recovery, thousands of apps, and Agentic Storefronts that surface your rooms inside AI assistants. Shopify Plus is available if you want it, but it is not required for on-domain checkout or B2B trade terms.

Website engine

A complete Shopify storefront from one property sync.

Your PMS supplies rooms, rates, and availability. Wetu enrichment adds the imagery, activities, dining, spa, videos, and 360° panoramas your property already has.

Most Plekify customers already use Wetu. Their existing content — photos, room descriptions, facilities, and media — flows directly into the Shopify catalog without re-entry. Each surface becomes a standalone, indexable page on the operator's domain.

SingitaSingita homepage SimbavatiSimbavati homepage HemingwaysHemingways homepage

Demo password: plekify

Property management

Use the Plekify PMS, or keep your own.

Plekify is not a PMS replacement. It is the commerce layer your existing stack was never designed to provide.

Plekify PMS

For properties ready to consolidate, Plekify PMS covers calendar, rates, reservations, guests, folios, communications, housekeeping, rate plans, special offers, reports, and setup — inside Shopify.

No external PMS required. No integration fees. One platform, one guest record.

Your existing PMS

For properties with an existing PMS, Plekify operates as an open commerce layer that connects to your current system.

All major PMSs have APIs. We work with you and your vendor to enable the connection.

PMS Status
Plekify PMS Live
Wetu Live — full sync
Any PMS with a documented API Integration scoped per property — tell us what you use

PMS integration is a project, not a product. We work with you and your vendor to enable the connection — typically 2–4 weeks depending on your vendor's API readiness.

Your PMS not listed? Tell us what you're using →

Operations

What your team sees every day.

The Plekify PMS dashboard gives operators everything they need: today's arrivals and departures, calendar availability, reservations, guests, folios, rate plans, reports.

[Dashboard screenshot or video]

Coming soon: Interactive demo tenant

Request a live walkthrough →

Data & discoverability

You own the guest relationship.AI assistants can find your inventory.

Customer profile ownership

When a guest books on your Plekify store, their email, preferences, and booking history land in your Shopify customer profile — not in a third-party booking engine. You can build remarketing flows, post-stay surveys, and loyalty programmes on a single customer record.

AI discoverability

Shopify's Agentic Storefronts syndicate your catalog so it surfaces inside ChatGPT, Perplexity, Google AI Mode, Gemini, and Copilot.

AI traffic to Shopify is up 7× since January 2025. AI-driven orders are up 11×.

Your rooms become discoverable inside AI assistants — not just traditional search results.

Matthew Swart

The builder

Matthew Swart

Founder, Plekify

25 years building African travel technology.

TravelLab Group — the same group that owns NightsBridge, Club Travel and Travelstart. 25 years building African travel commerce. Certified Scrum Product Owner.

Plekify is not an outsider critique of the industry. It is the next layer of infrastructure from someone who built part of the existing stack.

Every implementation is set up directly with Matthew — no account managers, no handoffs, no support queue.

Read Matthew's SafariNow journey ↗

Plekify is not an outsider critique of the industry. It is the next layer of infrastructure from someone who built part of the existing stack.

Selected background

  • 1999 — Co-founded SafariNow.com
  • 18 years as CEO — seed to exit
  • 4 funding rounds — SA angel, London incubator, and institutional capital including Tiger Global (New York)
  • R320m annual booking value at exit
  • 150 employees at peak
  • 2017 — Sold to TravelStart

Pricing

R45,000 setup. R4,500/month.

PROPERTY
1 property
R45,000 setup
R4,500/month

or R40,500/year (25% discount)

  • Shopify store build
  • PMS integration
  • Live availability search
  • On-domain checkout
  • Direct implementation with Matthew
Order Setup Deposit — R22,500
COLLECTION
2–10 properties
Quote
Custom

Volume pricing available

  • Everything in Property
  • Multi-property catalog
  • Group reporting
  • Trade-account lane
Request a quote →
ENTERPRISE
11+ properties
Custom
Custom

Dedicated terms

  • Everything in Collection
  • White-label options
  • Custom integrations
  • Enterprise support
Talk to us →

50% deposit on order; balance on go-live. Shopify subscription billed separately.

Built on Shopify Standard — no Plus required. Upgrade to Shopify Plus anytime if you need it.

DISTRIBUTION

Plekify + Murmurgo

For properties that want commissionable reach, murmurgo.com is a B2C travel discovery site that routes checkout to your Plekify store.

Guests discover you on Murmurgo. They pay on your domain.

For non-Plekify properties: minimal checkout-only stores available at $20/property/month.

Learn about Murmurgo distribution

Ready to own your checkout?

Get a proposal for your property or group

Matthew Swart
matt@plekify.com
Cape Town, South Africa
WhatsApp +27609374204
Text or voice note any time — we reply as soon as we're back at the keyboard.