Higher checkout conversion
Shop Pay converts up to 50% better than guest checkout, with one-tap payment for returning buyers.
A property management system built into Shopify
Your guest decided to book. Then you sent them somewhere else.
4 clicks to payment. Zero domain handoffs. Your domain. Your guest. Your data.
Where your guests go to pay
NightsBridge
→
book.nightsbridge.com
Cloudbeds
→
hotels.cloudbeds.com
ProfitRoom
→
booking.profitroom.com
checkout.profitroom.com
checkout.profitroom.com
RoomRaccoon
→
app.roomraccoon.com
Plekify
→
yourdomain.com ✓
Your domain. Your checkout. Your guest data.
Live demo
Select dates. See availability. Reach checkout.
On the property's domain. In 4 clicks.
Friction Score: 4.2
·
Clicks to payment: 4
·
Domain handoffs: 0
·
Time to checkout: ~37s
BOOKING FRICTION STUDY — JUNE 2026
Measured. Automated. Reproducible.
We ran 276 automated browser tests across 23 properties and 5 PMS platforms. Every click, every domain handoff, every form field — instrumented with Playwright.
Plekify
4 clicks · 0 handoffs · ~37s
Cloudbeds
3 clicks · 0-1 handoffs · ~76s
ProfitRoom
2 clicks · 2 handoffs · ~49s
SiteMinder
6 clicks · 1 handoff · ~22s
NightsBridge
13 clicks · 1 handoff · ~38s
Lower friction score = faster checkout. Domain handoffs weighted 5×.
F = Clicks + (Handoffs × 5) + (Fields × 0.5) + (Pages × 0.5) + (Interruptions × 3)
Study: June 2026 · Environment: Playwright/Chromium · Runs: 276
Properties: 23 across 5 PMS platforms · Viewports: Desktop + Mobile
PLATFORM
Shopify checkout converts up to 50% better than guest checkout. Shop Pay has 200 million+ stored payment methods.
Agentic Storefronts now surface merchant products inside ChatGPT, Perplexity, Google AI Mode, Gemini, and Microsoft Copilot — giving independent operators the same AI discoverability as Booking.com, without the commission.
Shopify is the commerce infrastructure layer behind Plekify: PCI-compliant checkout, abandoned-cart recovery, native CRM, 130+ currencies, and an app ecosystem of 21,000+ integrations. You keep the guest relationship and the data.
Stored payment methods
Shop Pay has 200 million+ stored payment methods. Guests can book with a single tap.
AI traffic growth
AI traffic to Shopify stores has grown 7× since January 2025. AI-driven orders are up 11×.
Agent-ready checkout
Shopify's Agentic Storefronts surface products inside ChatGPT, Perplexity, Google AI Mode, Gemini, and Copilot.
Plekify runs on Shopify Standard — not Shopify Plus. Full platform capabilities without enterprise pricing.
Website engine
A complete Shopify storefront from one property sync.
Your PMS supplies rooms, rates, and availability. Wetu enrichment adds the imagery, activities, dining, spa, videos, and 360° panoramas your property already has.
Most Plekify customers already use Wetu. Their existing content — photos, room descriptions, facilities, and media — flows directly into the Shopify catalog without re-entry. Each surface becomes a standalone, indexable page on the operator's domain.
Demo password: plekify
Two paths to on-domain checkout
Native PMS. Or layer on your existing one.
Plekify PMS
For properties ready to consolidate, Plekify is a complete property management system built into Shopify.
Calendar, rates, bookings, guests, folios, housekeeping — all in one interface.
No external PMS required. No integration fees. One platform.
Open Platform
For properties with existing PMSs, Plekify operates as an open commerce layer that connects to your current system.
All major PMSs have APIs. We work with you and your vendor to enable the connection.
| PMS | Status |
|---|---|
| Wetu | ✓ Live — full sync |
| WinCloud | In development |
| NightsBridge | Priority queue |
| Cloudbeds | Priority queue |
| Mews | Priority queue |
Operations
What your team sees every day.
The Plekify PMS dashboard gives operators everything they need: today's arrivals and departures, calendar availability, reservations, guests, folios, rate plans, reports.
[Dashboard screenshot or video]
Coming soon: Interactive demo tenant
The real asset
Your guest. Your data. Your future.
Data Ownership
When a guest books through Plekify, their email, preferences, and booking history belong to you.
Stored in your Shopify customer database. Not split across PMS, plugin, and payment gateway.
Build remarketing campaigns. Send post-stay surveys. Create loyalty programs.
The guest relationship is yours to nurture.
AI Discovery
Only 16% of global hotel supply is visible in AI-generated search responses.
Travelers using AI for trip planning doubled from 6% to 15% in 2025. Traditional search dropped from 51% to 36%.
Shopify's Agentic Storefronts syndicate your catalog to ChatGPT, Perplexity, Gemini, and Copilot.
Your rooms appear in AI conversations — not just search results.
Source: Phocuswright 2026 — "Travel Forward: Data, Insights, and Trends"
FOUNDER
Matthew Swart
Co-founded SafariNow.com in 1999.
R320 million annual booking value at exit.
Sold to TravelLab Group in 2017.
25 years building African travel commerce.
Every implementation is set up directly with Matthew. No account managers. No handoffs. No support queue.
Plekify is not an outsider critique of the industry. It is the next layer of infrastructure from someone who built part of the existing stack.
PRICING
Clear. Predictable. No hidden costs.
BOUTIQUE
1 property
$2,500 setup
$249/month
- Shopify store
- PMS integration
- Live availability
- On-domain checkout
- Email support
GROWTH
2–10 properties
$7,500 setup
$999/month
- All Boutique features
- Multi-property dashboard
- Unified reporting
- Priority support
ENTERPRISE
11+ properties
From $25,000 setup
$2,500/mo base + $149/property
- All Growth features
- Dedicated support
- Custom integrations
- White-label options
- 24/7 support
Shopify subscription billed separately ($29/month for Standard). Annual prepay: 25% discount on monthly fees.
Built on Shopify Standard — not Plus.
DISTRIBUTION
Plekify + Murmurgo
For properties that want commissionable reach, murmurgo.com is a B2C travel discovery site that routes checkout to your Plekify store.
Guests discover you on Murmurgo. They pay on your domain.
For non-Plekify properties: minimal checkout-only stores available at $20/property/month.
Ready to own your checkout?
Get a proposal for your group
Matthew Swart
matt@plekify.com
Cape Town, South Africa